Guest Relations Executive (Connect Team – Audience Acquisition & VIP Engagement)

About the company

MarketforceLive is a global B2B events and media company, delivering high-impact conferences, content, and bespoke networking experiences across industries including banking, insurance, utilities & energy and logistics. We bring together senior professionals to drive innovation, forge partnerships, and solve industry-wide challenges.

Job Description

We are looking for a confident, proactive, personable, and relationship-driven Guest Relations Executive to join our VIP & Connect team. In this role, you will engage with senior decision-makers to secure their participation at our in-person events across the UK, Europe and the US.

As a Guest Relations Executive, you’ll be responsible for identifying and inviting senior decision-makers from our key market sectors, offering complimentary passes to curate a high-calibre attendee list.

This position plays a critical role in the success of our event campaigns: a strong and influential list directly enhances the value proposition for our sales teams, contributing to increased commercial opportunities.

Key responsibilities

• Engage senior decision-makers from target accounts via phone, email, LinkedIn and video calls to invite them to attend our events, free of charge
• Collaborate with our marketing, sales and content teams to ensure we’re onboarding senior decision-makers from our specified target accounts
• Build and nurture trusted long-term relationships and act as an advisor throughout their event journey to ensure a high-quality experience for guests
• Work alongside your Community Liaison Executive to pass over eligible attendees for Connect programmes and onsite VIP activities
• Maintain detailed and accurate contact records using Salesforce CRM
  Support the on-site delivery of Connect activities (e.g. 1-to-1 meetings, hospitality dinners, roundtables) and ensure gold-standard guest experience
• Travel to 3+ live events per year (UK and abroad; all expenses covered)

What we’re looking for

• Previous experience in B2B events, executive outreach, or a sales/customer success environment, or previous experience engaging senior stakeholders in a B2B context, e.g. through marketing.
• A confident communicator with strong interpersonal skills who can tailor messaging to individual executives, hold thoughtful conversation and use their initiative to chase and convert leads
• A relationship builder who is able to build credibility and earn trust and can guide professionals through a curated experience
• Commercially aware and able to recognise where there’s value for both participant and partner
• Highly organised, with the ability to manage multiple conversations, priorities and deadlines
• Tech-savvy, with experience using CRM systems (e.g., Salesforce) and digital outreach tools
• Willingness to travel for events and work flexible hours across international time zones
• Degree-level education

Why join us?

This is a chance to take ownership of high-level executive relationships and play a vital role in shaping meaningful, business-critical conversations. You’ll be part of a fast-paced, collaborative team with the opportunity to grow and make a visible impact.

Benefits include:

• Uncapped commission structure
• Flexible working options – use of London office or remote working
• 25 days holiday plus gifted day at Christmas
• Travel, accommodation and meals covered for events
• Laptop and phone system provided
• Collaborative and inclusive team culture
• Auto-enrolled pension scheme
• Health insurance

How to apply

Please submit your CV and covering letter to Zoe Pascoe-Burd at zpascoe@marketforcelive.com. Please note we will only contact successful candidates.

We believe in inclusivity 

At MarketforceLive, we are committed to fostering a positive work environment that values fairness and diversity, and appreciates every individual’s unique contributions. As an inclusive employer, we consider all qualified candidates without regard to factors such as race, ethnicity, religion, age, socioeconomic background, gender identity or expression, sexual orientation, pregnancy and maternity, caregiving responsibilities, marital status, nationality, neurodiversity or disability. Fairness isn’t just a policy for us; it’s at the heart of our culture.