THE STAGES

Hoverboard

How will you interact with your customer?

Hologram

How will your customer view you?

Jetpack

How will you understand your customer?

Hoverboard
How will you interact with your customer?

From restaurants to music, television to transport, and the high street to hotels; industries are being changed forever by the emergence of digital, customer-centric propositions. When Spotify launched in 2008, no one would have predicted that the physical music would vanish, but can you imagine buying a CD now? Join the hoverboard stage to learn about how your business model will have to adapt and evolve, as well as:

  • The fundamental disruption that’s affected unsinkable industries
  • What your customer contact will look like in an automising age
  • Which new technologies will stick and which are only a trend
  • The new and emerging business models that will become more common
  • How the platform economy will change how services are delivered

Hologram
What does your customer expect of you?

In days gone by, politics used to be the poisoned chalice that brands shied from. But last year Nike took a stand with – even if it meant sacrificing a portion of its customer base. And with Weight Watchers rebranding as WW and focusing on wellness, changing customer attitudes are changing the core facets of brands’ offerings. Head to the hologram stage to learn how to craft a modern identity that resonates with the evolving customer, and:

  • The changing customer expectations will shape your company
  • How you can place the voice of the company at the core of your identity
  • The emergence of content commerce as new norm
  • How best to utilise engagement strategies in the social age
  • The disruption of traditional loyalty and instant reward schemes

Jetpack
How will you understand your customer?

As customers become ever more connected, companies are able to gain more knowledge about their customers than ever before. But with scandals like Cambridge Analytics and regulation like GDPR, customers trust of data is growing thinner than ever before – meaning they’re taking more control over who has their data and why the can use it. Join the jetpack stage to learn how to define your data strategy, and:

  • Offer next-level personalisation in your online offering
  • Create data-driven marketing campaigns and hone your programmatic strategy
  • Understand the future of sentiment analytics
  • The state of data security in the age of AI
  • How the emergence of the personal data economy will shape the next thirty years