BBVA Open Platform’s approach to open banking and FinTechs

Susan French, Head of Product, BBVA Open Platform

With competition from challenger banks, FinTechs and Big Tech ramping up, what must banks do to ensure market longevity? BBVA’s launch of Open Platform shows a fundamental shift in banking attitudes towards customers. As Susan French, Head of Product at BBVA Open Platform explores in this video, the future facing customers is that of a blend of products and services from both their own banking providers and FinTechs. Brand will remain important but will soon be overtaken by an organisations’ ability to deliver true value and convenience to customers. In this video filmed at MoneyLIVE: Digital Banking, find out about how Susan and BBVA Open Platform are pushing on this innovation agenda, covering subjects including FinTech partnerships, agility and the future customer-bank dynamic.

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