Re-imagining the future of Nordic insurance

9-10 June, 2020

Copenhagen Marriott Hotel

The platform for leading insurance professionals from across the Nordic region to explore the future of the industry.


Returning for a 6th year, Insurance Innovators: Nordics 2020 promises to bring together over 200 attendees to network, explore ideas and ignite discussions. Spread over two days and two stages, an electric line-up of speakers and innovators will share their experiences, thoughts and visions for the future of insurance. It’s the place to hear from C-level decision makers, tech titans and digital disruptors.

The agenda is packed with case studies, exclusive out of industry insights, collaborative workshops, an insurtech evening, and lots more! 

Why attend


Stay ahead

Gain an edge on your competitors by understanding the key trends, themes and technologies set to shake up Nordic insurance in the next few years

Original content

The agenda for Nordics 2020 was shaped by extensive research and feedback from you! It’s packed with case-studies and panel discussions delivered by industry experts that will challenge, inspire and spark new ideas.


Designed to provide you with answers and solutions, our breakfast workshops dig into the BIG questions, from building a brand that resonates with the customer, to the challenge of integrating human and tech successfully.

Digital transformation

Moving beyond the hype to practical solutions.


We’ve created plenty of opportunities for you to meet, chat and build partnerships with insurtechs, incumbents and solution providers.

Insurtech evening

New for 2020, this year we’re dedicating a whole evening to insurtech disruptors. Hear from the CEOs taking on the insurance industry and explore what’s next on the horizon.

Out-of-industry insights

In an inter-connected world, disruptive trends have a ripple effect. Insurance must learn from other industries to be prepared for new tech, customer experience and business trends.

A vision of ‘innovation’

The buzz word in insurance today, learn how your firm can successfully create a culture of innovation to succeed in the rapidly changing digital world.

2019 Speakers

Jon Holtan

Jon Holtan

Head of Product, Data and Analytics, Fremtind


Henrik Grønborg

Senior Vice President, Private Division, Tryg


Rasmus Lynge

Chief Customer Officer, Group Executive Vice President, Alm. Brand

Jimmi Bram

Jimmi Bram

Chief Technology Officer, Alm. Brand

Hallvard Natvik

Hallvard Natvik

Chief Information Officer, Frende Insurance

Bjorn Sandqvist

Bjørn Sandqvist

Chief Data Scientist and Chief Pricing Officer, Tryg

Caroline Farberger, vd ICA försäkring

Caroline Farberger

Chief Executive Officer, ICA Försäkringar

Thomas Frost

Thomas Frost

Chief Commercial Officer and Head of Customer, Distribution and Market Management, Nordic Region, Zurich

More Speakers

2019 Agenda

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Day One Monday, 3 June 2019

Day Two Tuesday, 4 June 2019


Welcome address and chair's opening remarks

Session 1

Succeeding in a new era of insurance

Keynote address 

Thriving in the digital age: the Nordic insurance revolution

Jon will bring forward his 25 years of experience and reveal how insurance companies must evolve to succeed in a fast-moving digital world.

Jon Holtan
Jon Holtan

Head of Product, Data and Analytics , Fremtind

Keynote address

Blazing the innovation trail: becoming a customer-centric insurer

Customer centricity is king.  Rasmus will address how innovation can be achieved within organisations and how insurers can remain customer centric during times of change.

Rasmus Lynge

Chief Customer Officer, Group Executive Vice President , Alm. Brand


Driving intelligence across the customer lifecycle

How motor insurers can use driving data for acquisition, risk selection, claims, and retention

David Morse, TrueMotion
David Morse

Chief Customer Officer , TrueMotion

Leaders’ forum

Pushing the boundaries: the future of Nordic insurance

  • From AI to IoT: which technologies will have the greatest impact on Nordic insurers?
  • How can insurers capitalise on an increasingly connected world?
  • Accelerating digital transformation: how can this be achieved?
  • To what extent do internal siloes hinder progress? How can these be overcome?
  • What role will partnerships play in digital transformation?
  • How can innovation be furthered in the industry?
  • A platform-led world: how must insurers prepare for this colossal shift?

Jon Holtan
Jon Holtan

Head of Product, Data and Analytics , Fremtind

Henrik Grønborg

Senior Vice President, Private Division , Tryg

Rasmus Lynge

Chief Customer Officer, Group Executive Vice President , Alm. Brand

Janthana Kaenprakhamroy, Tapoly, Insurance Innovators Summit
Janthana Kaenprakhamroy

Chief Executive Officer and Founder , Tapoly

Session 2

Harnessing the power of data


Turning raw data into profit via advanced analytics

  • Improving your data: from raw data, data silos and batch to real-time 360 customer view
  • Improving the effect measurement of your actions: From KPI’s to A/B testing
  • Improving your analytical models: from generalized linear models to machine learning and AI

Bjorn Sandqvist
Bjørn Sandqvist

Chief Data Scientist and Chief Pricing Officer , Tryg


Capitalising on the rise of data science in the 21st century

  • How can insurers gain value from expanding data sets and the wealth of new data sources?
  • Marrying analytics with day-to-day processes: creating real business value
  • Fraud, claims, underwriting: lowering costs through operational analytics
  • Driving growth through risk analytics and pricing: strategies for success

Rene Schoenauer, Guidewire
René Schoenauer

Director, Product Solution Marketing, EMEA , Guidewire Software

Out of Industry Case study 


eBay has successfully utilised machine learning and data analytics to better understand its customers and improve overall engagement. In this case study, Or will explore how digital developments can help organisations make the most of growing data sets, as well as uncover how insurers can use their own data sources to strengthen their own engagement strategies.

Or_Levi, eBay
Or Levi

Senior Data Scientist , eBay

Session 3

Navigating the open API ecosystem


Planning to Succeed with Open APIs

The case is closed: open APIs are a necessity for insurers, because they will allow you to benefit from artificial intelligence and analytics, insuretechs and dynamic ecosystems. Reaping these advantages, however, will require some planning. Steve Ellis, insurance consultant at Sapiens, will look at the evolution of insurance solutions, “open insurance” against the backdrop of recent open banking initiatives and highlight some of the key benefits and potential issues of using open APIs.

Steve Ellis, Sapiens
Steve Ellis

Insurance Consultant , Sapiens

Fireside chat

Disruption in distribution: making platforms and marketplaces work for insurers

  • Looking further afield: how does the Nordic distribution model compare to the rest of Europe?
  • In what timeframe is Nordic insurance distribution likely to change?
  • Distribution and banks: in what ways will open APIs impact relationships between banks and insurers?
  • How will platforms and marketplaces transform current distribution models?
  • To what extent will the customer relationship be lost in a platform-led world?
  • The collaborative power of platforms: how can platform partners work together to enhance customer interactions?
  • Culture, values, architecture: key considerations for successful partnerships
  • Reality check: to what extent will distribution drastically change in the next 10 years?

Liz Fagervik, Santander, Insurance Innovators
Liz Fagervik

Product Development Manager - Nordic Insurance , Santander

Session 4

Tech focus: digging into RPA and AI


The transformative power of RPA: from cost efficiencies to enhanced customer experiences

  • Ensuring ROI: understanding the business benefits of RPA
  • Which processes are most suited to automation?
  • Where will the biggest cost savings be?
  • RPA and the customer: providing faultless and speedy experiences

Jimmi Bram
Jimmi Bram

Chief Technology Officer , Alm. Brand

Case study

Frende Insurance

RPA in action: a double-edged sword

RPA is transforming back-end processes for insurers throughout the Nordic region and beyond. In this case study, Thor will explore what successful RPA in action looks like, as well as uncover the long-term impacts RPA has had on Frende’s IT architecture.

Information Director Technology Development
Thor Holm

Information Director Technology Development , Frende Insurance


Automated fraud detection and straight through processing: a double-edged sword


George Herber - speaking at Insurance Innovators Nordics 2018
George Herber

Regional Sales Manager , FRISS

Fireside chat

Executing technological change in the fight against fraud

  • The digital revolution: a double-edged sword for the fight against fraud
  • Where can real gains be made in the speed of fraud detection?
  • How can AI be used to transform the future of counter fraud in insurance?
  • What new data sources will be most useful to fraud departments?
  • What obstacles stand in the way of successfully integrating new technologies?
  • Breaking down siloes: how can counter fraud be integrated across departments?
  • Keeping customers honest: how can nudges throughout the digital claims process mitigate fraudulent activity?
  • Building an industry-wide claims dashboard: what are the benefits?

Brian Egested
Brian Egested

Head of SIU , Alm. Brand

Anna Kathrine Suhr-Jessen, Alm Brand, Insurance Innovators
Anna Kathrine Suhr Trzecieski

Head of Business Intelligence , Alm. Brand

Session 5

Are you ready for the insurtechs?



Undo is revolutionising the traditional insurance landscape by implementing simple structures, providing transparent fees and utilising cutting-edge technology.  With a bold brand and a unique take on customer engagement, Undo is truly making waves in the Nordic Insurance market.

Sophie Bohr Gronbaek
Sophie Bohr Grønbæk

Chief Executive Officer and Co-Founder , Undo



Roost has developed a unique, patent-pending connected platform that delivers the ultimate in installation simplicity and the most affordable way for consumers to enter the smart home space.


Roel Peeters - Co-founder & CEO - Roost
Roel Peeters

CEO & Co-founder , Roost



Laka offers crowd insurance powered by the community. Built around affinity groups and set up as an MGA, Laka charges customers at the end of the month, based on true cost of claims, up to a personal cap, resulting in full transparency at a lower cost. No claims in a month, no pay.

Penny Penati Operations Lead
Penny Penati

Operations Lead , Laka

Panel discussion

Agile, customer-centric, innovative: lessons from the insurtechs

  • Listening to customers: what do they want from insurance companies?
  • Optimising digital customer journeys: key considerations when defining digital strategies
  • Gaining consumer trust: how can consumer trust be earned and retained?
  • Built on agile foundations: how does agile architecture enable further innovation?
  • Making every employee a champion of innovation: how can this be achieved?
  • From governments to regulators: how can insurtechs be further supported?

Kjartan Austvik
Kjartan Austvik

Digital Program Director , Tryg

Caroline Farberger, vd ICA försäkring
Caroline Farberger

Chief Executive Officer , ICA Försäkringar

Mohsin Rashid, Cambridge Mobile Telematics, Insurance Innovators Summit
Mohsin Rashid

Director of Corporate and Strategic Development , Cambridge Mobile Telematics

Henrik Sjole, Tribe, Insurance Innovators
Henrik Søle

Co-founder and Chief Executive Officer , Tribe


Chair’s closing remarks and end of Day One, followed by drinks reception


Chair's opening remarks

Session 6

A 360° view – preparing the organisation to innovate


Making the jump from legacy to agile: transforming internal architectures

  • What practical steps can be implemented to ensure successful transformation?
  • From exit strategies to disaster recovery: key considerations to make before making the jump
  • Incremental change versus a complete overhaul: what’s the best approach?
  • Gaining boardroom buy-in: keeping IT transformation at the forefront of internal strategies

Hallvard Natvik
Hallvard Natvik

Chief Information Officer , Frende Insurance

Leaders’ forum

Nurturing a culture of innovation

  • Inspiring innovation within: what steps can be taken to get all departments on board?
  • From agile architecture to agile businesses: building teams with a range of skillsets
  • How can insurers encourage new ways of thinking within teams?
  • Removing the hurdles: how can internal innovation be accelerated?
  • Innovating with direction: aligning initiatives with business goals
  • Evaluating the pros and cons of innovation hubs
  • Where have the greatest examples of innovation been in this space?

Svein Skovly
Svein Skovly

Head of Innovation , Fremtind

Bjorn Ljungberg, Lfant
Björn Ljungberg

Business Developer Innovation , Lfant AB

Thomas Kragh, Alka Forsrikring
Thomas Kragh

Digital Manager, Online & Digital , Købstædernes Forsikring

Stuart Domingos
Stuart Domingos

Head of Group Innovation Hub , Zurich

Session 7

Achieving frictionless CX


Revolutionising the onboarding process: from speed to flawless first impressions

  • How can new technologies be used to streamline customer onboarding?
  • Simplifying processes: facilitating positive experiences for customers
  • Relevant engagement at relevant times: re-defining the customer journey
  • Seamless onboarding: what are the obstacles faced and how can they be overcome?

Kenneth Langbacka
Kenneth Langbacka

Head of Customer Experience , Fennia Mutual Insurance Company

Case study

Tillit Forsikring

Developing the ultimate user experience from scratch: the start-up perspective

In this case study, delegates will get the chance to hear how Norwegian insurtech, Tillit Forsikring, is building a radically better insurance experience from scratch. Tillit will be Norway’s first app-based insurance experience, making it easy for customers to insure and protect their belongings. Find out how Tillit is developing its product so that it truly delivers for the customer.

Anders Schnell, Tillit Forsikring | Insurance Innovators Partner
Anders Schnell

Chief Technology Officer , Tillit Forsikring

Panel discussion

Personalised, digital, streamlined: defining a cohesive CX strategy

  • What does a frictionless customer experience look like?
  • Where does the industry stand in relation to customer expectations?
  • How might technology enable greater customer satisfaction while cutting operational costs?
  • Seeing the bigger picture: designing digital experiences that resonate with all demographics
  • Delivering an holistic customer experience: how can this be achieved?
  • Looking beyond insurance: what can be learned from other industries?

Kenneth Langbacka
Kenneth Langbacka

Head of Customer Experience , Fennia Mutual Insurance Company

Meeri Rebane - INZMO - Insurance Innovators
Meeri Rebane

Co-founder , Inzmo

Thomas Frost
Thomas Frost

Chief Commercial Officer and Head of Customer, Distribution and Market Management, Nordic Region , Zurich

Session 8

Innovation central – transforming and enhancing products

Case study

Bought By Many

A customer-centric approach to designing products

In this case study, delegates will get the chance to hear from one of the UK’s most successful and disruptive insurtechs, Bought By Many, on how it truly delivers for the customer from a product perspective. Find out how Bought By Many uses search and social media data and engages with its member base to design insurance products that customers actually want.

Steve Long, Bought By Many, Insurance Innovators Summit
Steve Long

Head of International , Bought By Many

Panel discussion

From invisible insurance to on-demand: how will insurance products evolve?

  • How will transformative technologies like AI and IoT transform today’s products?
  • A click-less future: how can insurance products become ‘invisible’ and seamless?
  • A flexible economy: where are the greatest examples of on-demand insurance?
  • Will products become more personalised and how can this best be achieved?
  • How will underwriting be impacted by product innovation in years to come?
  • From initial design to mass market scaling: how can new products be profitable and scalable?
  • Insurance as a service: a reality waiting to happen, or just a pipe dream?
  • Executing change: what must be done to give the industry a kick start?

Daniel Litscher
Daniel Litscher

Head Business Innovation , Helvetia

Ronny Persson
Ronny Persson

Head of Product and Underwriting , Länsförsäkringar

Søren Ulrik Frandsen
Søren Ulrik Frandsen

Price and Product Director , Gjensidige

Interview | Anja Zimmermann

Beyond the innovation team: lessons in innovating successfully

  •  An overview of the kickbox programme: from initial ideas to successful intrapreneurship
  • Beyond the innovation team: how can you encourage innovation across all employees?
  • What impact does wider inclusivity have on the success of innovation?
  • What does intrapreneurship look like at Helvetia?
  • How has the kickbox programme changed innovation efforts at Helvetia?
  • How can partnerships with other organisations and start-ups enhance innovation?
  • What lessons have been learnt from Helvetia’s wider partnerships?

Anja Zimmermann
Anja Zimmermann

Head Kickbox Programme, Innovation Manager , Helvetia


Chair's closing remarks, end of conference

Partner with us

“We’ve worked with Insurance Innovators for a number of years, they really know their audience. If we have any specifications or requirements, they’ll bend over backwards to put us in touch with the right people.” Guidewire


Our attendees tell us their aim is to make meaningful connections with solutions providers. With this in mind, we have created a range of sponsorship opportunities that can help you raise your profile and reach the right people.

Thought-leadership sessions

Speak alongside key industry figures. Present a keynote, partake in a panel or lead a workshop.

1-2-1 meetings

Pre-arranged meetings with target prospects identified by you; all arranged by us.

Hospitality packages

Host a private breakfast, lunch, dinner or drinks reception. Get valuable face-time with prospects of your choosing.

Exhibition space

Make us of an exhibition space to interact with delegates, demo your products and raise brand awareness.

Enhanced branding

Put your brand at the forefront of the event with your logo on lanyards, barista stands, Brella and more!


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2 day conference pass, lunch & refreshments and a drinks reception

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The Insurance Innovators Report

Available for download…

Now in its seventh year, our survey based report on the future of the general insurance market is now available to download. 

Over the past seven years, we’ve seen the industry get to grips with mobile, develop use cases for an explosion of new data, ensure compliance with GDPR, tackle endemic levels of fraud and take on technological forces such as IoT and AI.